Timeline
Apr 2024 – Sep 2025
- Brand
- Visual Design
- 2024-2025
Wadhwani AI
Built visual systems that made AI-for-social-good research easier to understand.
Long story short
I led visual campaigns and built a flexible illustration system for communicating AI for social good.
Paridhi is a quick learner with an active creative mind. More so, she's a good person, so everything she creates has this beautiful honesty in it as well.
Blog
The same visual language made technical articles easier to scan
Achievements
The system scaled across campaigns, partnerships, and product launches
Illustration
Created the line-art illustration system that runs through all of Wadhwani AI's marketing, comms, partnerships, print, and online.
Web
Led website design for Google.org's campaign with Wadhwani AI, AI capacity building across Asia-Pacific.
PR & Social Media
Designed company newsletters, LinkedIn socials, reaching 50k+ followers on LinkedIn.
Calendar
Photograph featured in the 2026 calendar with credits, sent to leadership at Google, Tesla, Microsoft, and beyond.
Conference
My poster on TB free India got accepted to the Union World Conference on Lung Health, Bali, 2025.
Brand
Created the SHIFT logo for Wadhwani AI's HCI campaign, AI × Human Centred Design.
Podcast
Podcast and video edited and shipped in DaVinci Resolve, I did a little podcast production too!
Learnings
What I took forward
- Brand consistency is important: You never know how people interact with your brand, it's important to make it recognisable through consistent design.
- Document every single detail: Documentation and being organised are essential, analysis and introspection become much easier.
- Look for work outside your scope: Learning new things and skills has become incredibly important, and it gives you confidence.
Social
I created a flexible visual system for social storytelling